How a clipping campaign works

Creators fund it, clippers post the clips, and only verified views are paid.

Plan a campaignI want to clip

For creators

From your long videos to Reels and Shorts across India.

  1. Request a campaign

    Tell us about your videos. We plan the campaign with you on a short call: the goal, the budget and the rate.

  2. Set the numbers

    A budget from ₹15,000, a rate per 1,000 views from ₹15, and a minimum and a cap for each clip.

  3. Share footage and a brief

    A Google Drive link and a short brief: what to clip, what to avoid and how to tag you. No logins.

  4. Clippers post

    Independent clippers across India cut clips and post them on their own Instagram Reels and YouTube Shorts pages.

  5. Approve and see results

    You approve each clip. Only approved clips with verified views are paid, and you get a report of clips, views and spend.

For clippers

Free to join. Paid for the views your clips earn.

  1. Sign in and connect

    Sign in with Google, link your YouTube channel or Instagram Professional account and add your UPI ID.

  2. Pick a campaign

    See the rate, the cap for each clip and the brief before you start.

  3. Post and submit

    Cut a clip from the creator's footage, post it on your own page and paste the link.

  4. Get paid on Friday

    Earnings are payable 10 days after the views are read and are paid every Friday on UPI once you have ₹250 or more.

How views are checked

  • YouTube Shorts views are read from YouTube's official API.
  • Instagram Reels views are checked against the clipper's own insights.
  • Only views on approved clips count, within the campaign's tracking window: usually 30 days from when each clip is submitted.
  • We confirm every clip belongs to the clipper and flag unusual patterns before anyone is paid.

How the money moves

  • Creators pay the budget upfront. It is spent only on approved clips with verified views.
  • Unspent budget is refunded or carried into the next campaign. See the refund policy.
  • Clippers never pay plancks.in anything.
  • Every rejected clip gets a written reason, and the clipper can appeal once. See the clipper rules.

Common questions

Who decides which clips get paid?
The creator approves each clip. We then check the views. Only approved clips with verified views are paid.
Which platforms count?
Instagram Reels and YouTube Shorts, posted on the clipper's own page.
How much does a clip earn?
It depends on the campaign's rate and the clip's views. At ₹15 per 1,000 views, a clip with 1,00,000 verified views earns ₹1,500, up to the campaign's cap for each clip.
What happens to budget that is not spent?
It stays yours. We refund it or carry it into your next campaign.
Do creators share any passwords?
No. Creators only share a footage link.

Ready when you are

Creators plan a campaign with us. Clippers can start today.

Plan a campaignStart earning as a clipper