How much does a clipping campaign cost in India?
Published 15 November 2026 by the plancks.in team
What a Reels and Shorts clipping campaign costs in India: rates per 1,000 views by content type, minimum budgets, caps per clip and a worked example.
The three numbers you set
- Rate per 1,000 views: what clippers earn for each 1,000 verified views. On plancks.in it starts at ₹15.
- Minimum per clip: clips below it earn nothing, which keeps out low effort uploads.
- Cap per clip: the most one clip can earn, so a single viral clip cannot use up the whole budget.
Your budget is the most you can spend. It is paid upfront and spent only on approved clips with verified views.
Suggested rates by content type
- Regional podcasts and streams: ₹15 to ₹25 per 1,000 views, cap around ₹2,000 per clip
- English and Hinglish podcasts, education: ₹25 to ₹40 per 1,000 views, cap ₹3,000 to ₹5,000
- Finance, SaaS and launches: ₹50 to ₹100 per 1,000 views, cap around ₹10,000
Higher rates attract more experienced clippers and more clips. You choose the final rate.
Minimum budget
Campaigns on plancks.in start from ₹15,000 of clipper budget. Our fee is separate and agreed on a short call before you pay anything.
A worked example
Say you fund ₹20,000 at ₹25 per 1,000 views. That budget covers up to 8 lakh verified views. A clip with 800 views below a ₹25 minimum earns nothing. A clip with 60,000 views earns ₹1,500. A clip with 3 lakh views would earn ₹7,500, but with a ₹3,000 cap it earns ₹3,000, and every view past the cap is free reach for you.
What happens to money you do not spend
If the campaign ends before the budget is used, the rest is yours: refunded by UPI or bank transfer, or carried into your next campaign, as you choose. Views found to be fraudulent are never charged.
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