How to grow a podcast in India with Reels and Shorts clips

A full episode is a big ask for someone who has never heard of you. A 30 second clip is not. Clips let new people sample your show in the feed they already scroll, and the ones who connect go looking for the full conversation.

• A strong opinion said in one or two sentences
• A story with a clear payoff at the end
• A useful tip someone can act on today
• A funny or surprising reaction between hosts and guests

The first two seconds decide whether people keep watching, so the clip should open on the line that hooks, not the setup.

Most people watch Reels and Shorts with the sound off at first. Burned in captions, large enough to read on a phone, keep them watching. For Indian audiences, clips captioned in Hindi, Hinglish or a regional language often reach people an English clip would miss.

One editor can post a few clips a week on your own page. A clipping campaign spreads the work across many clippers who post on their own pages, each with their own audience. That means more clips, more angles on the same episode and more separate audiences reached, while you pay only for views that are verified.

A brief tells clippers which moments you like, what to avoid and how to tag you. On plancks.in every clip is reviewed against that brief, can require draft approval before posting, and must carry an #Ad or #Collab label.